© 2023 Fowler & Powell
Our Signature Strategy for Stress-Free Sales
1. Getting to know you
Start your home sale journey with ease. Our team of experts will guide you every step of the way, helping you feel right at home again, just as we have for countless happy clients before.
Our consultation is not just a valuation. We’ll get to know your circumstances and understand your reasons for moving. With an honest market review and advice on how to best market your property, we’ll make sure you’re fully informed. This is also your opportunity to ask us anything on your mind. Go on — ask as many as you like. We really don’t mind!
We’ll cover:
- Recommendations for making your property as appealing as possible
- Our approach to styling and staging your home, ready for sale
- A clear marketing plan and pricing strategy for the best chance of success
- Our bespoke brochure, video, and photography options.
2. Creating an immersive space
Your home’s look and feel is crucial in making the sale and adding value. That’s where interior styling comes in — it’s all about creating an atmosphere and a lifestyle that people will fall in love with.
We help your potential buyers picture themselves creating a life in this new property. Small details make a huge difference in making a beautiful home. We’ll make sure your bathroom is a peaceful retreat, and your kitchen sparks culinary magic. We’ll even advise you on the little things such as cupboard doors and grout that needs refreshing.
After our consultation, we’ll sit down, chat about what makes a home appealing, and draw up a plan. And when it comes to the big day, we’ll bring all the props, soft furnishings, and even some delicious treats to make your rooms look and feel their best. You can trust us to handle all the fine details – it’s what you’re paying for and our winning formula has been successful time and time again for our clients.
3. Spreading the word
When it comes to selling your home, how do you make it shine brighter than the rest? With most people searching for their new homes online, how do you make sure a potential buyer doesn’t scroll past your listing and book a viewing somewhere else?
To capture attention, that first impression is absolutely crucial. The more clicks you get, the more viewings are booked, and the more offers you’ll receive — and that means the more chance you’ll have of achieving or even bettering your asking price.
That’s why high-quality, bespoke marketing deserves so much of our focus. It takes a little time, as does anything of high value, but once you see the results, you’ll know that it was worth it. Here’s what to expect from us before your property hits the market:
Three types of photography
Most listings these days use at least a paid photographer with a decent camera. So we make sure to go a step further to make you stand out. On the day of the shoot, your interior stylist and client manager will coordinate each room, arranging and staging each space to perfection for the photoshoot.
Additionally, our photographer will visit at different times of the day to capture a realistic range of shots, including lifestyle and twilight shots. This way, potential buyers can picture not only how each room looks, but also how it feels and how the space would breathe and change throughout the day if they lived there.
Premium video tour
If a picture paints a thousand words in showcasing your home, then imagine the impact of a whole video! To compliment your beautiful photos, we recommend having a professional video to truly showcase the size of each living space. A video is great for highlighting any key features such as an incredible garden or stunning views surrounding your home.
To increase the power of your photoshoot, we recommend our clients to give their potential buyers the full experience with a professional video tour, giving a true sense of the size and feel of each living space like never before. From showcasing a stunning garden to highlighting breathtaking views, a video is the ultimate way to show off the best of your home. Let us help you make a lasting impression!
Telling your home’s story
Every home has a story to tell, and plenty more to come after the sale. Really, that’s what people are buying — not just the building, but the life and experiences attached to it. So when it comes to creating a listing description that draws people in and has an impact, we’ve seen the results of focusing on these aspects alongside the technical details.
Our professional copywriter will interview you to understand the history of your home, the key features and the beautiful memories it has created. A story that sticks in the minds of potential buyers will make your home stand head and shoulders above the rest. It’s fairly easy to pull together what to say on a listing — it’s how you say it that makes all the difference.
Luxury booklet printing
Before digital marketing became so prolific, print was nothing special. But now things have flipped around, and we’ve found that people are so used to dealing with screens for everything that quality printed material is viewed as quite the unexpected luxury.
And when your potential buyers are holding this physical piece of marketing — the quality of the paper, the beautiful imagery, and the carefully crafted copy — they can’t help but link that perception of luxury and quality to your home itself. So beyond the viewing and digital listing, let’s elevate your home’s value with a luxurious printed booklet.
Bespoke for-sale board
The for-sale board isn’t to advertise us, it’s another way to show off your home. We can personalise the board to include a photo of your home. It’s another way to encourage passers-by to book a viewing.
We don’t view our boards as simple self-promotion. It’s an incredible chance to further show off your beautiful home. We can tailor the sign to feature a photo of your property, helping to attract attention and encourage curious drivers and onlookers to schedule a viewing.
4. Expert Negotiation
Fully understanding the buyer
When it comes to being in the best position to negotiate, it’s important that we understand your buyers’ needs from start to finish. Our understanding of them is essential for them to get the best experience of the house and how it could work for them.
That’s why we work to build a friendly rapport with them and understand their specific needs and desires. For example, if they love entertaining guests on the weekends, we’ll make sure to highlight the spacious open-plan kitchen-dining area. Or if they have young children or elderly parents, we’ll show them the convenient downstairs bathroom.
Even if your home doesn’t currently have all the features on their list, our knowledge of their needs can help us show them how they can make the property their own.
Dedicated point of contact
Getting you the best price from the most suitable buyer is our main priority. To that end, we’ve found that having one point of contact to both show your house and negotiate your sale is a gamechanger. This person has seen the buyer’s reaction to your home and knows what they love about it. They’re in the best position to negotiate on your behalf and present you with all the information needed to help you make an informed decision on which offer is the best fit for you.
With a dedicated point of contact, you can trust that your sale will be handled with care and expertise.
5. Worry-Free Sales Supervision
With roughly a third of sales falling through at least once before completion, it’s no wonder that selling a home can be a truly stressful time. But they say a problem shared is a problem halved, and we’re here to guide you every step of the way.
When you have a higher-value home, there may be more people in the chain, but that’s where our expertise comes in. It’s not enough for us to find a buyer and then leave everything to the solicitors. We’ll keep everyone in the loop, preventing miscommunications and misunderstandings. From start to finish, we’re by your side, handling all the boring details so you don’t have to.
We’ll keep you updated at least once a week on what’s happening in the chain and chase down the solicitors to make sure everything’s running smoothly. With our help, over 92% of our sales complete successfully. Let us take care of the stress.
Staying in touch the best way for you
At the very beginning of our first consultation, we’ll decide with you on the easiest way to stay in touch and the best times to contact you. Whether you prefer phone calls, emails, or instant messaging via WhatsApp, we’ll do everything it takes to make you feel right at home with us.
